HostMilano 2023: a journey to the centre of international food service

Each year, HostMilano highlights the latest trends in the world of hospitality and food service. As industrial washing professionals, we simply could not miss this opportunity to showcase the MultiWasher, our high-performance industrial washing machine. These were some of the highlighted of this year’s edition.

3 trends in the spotlight at HostMilano 2023

These are the top 3 trends that will redefine the consumer experience in foodservice and hospitality and shape the future of the sector for years to come.

1. Next generation of digital experiences

New digital solutions seem are everywhere. Experiences are becoming increasingly immersive and integrated, combining artificial intelligence, augmented reality, and advanced use of social media. What if you could see a signature dish at home as if you were in a luxury restaurant? What if QR codes graduated from menu links into a channel where you could track products and information on health and nutrition? Alongside these innovations, process automation continues to develop and become increasingly sophisticated. AI has already arrived in food service and is freeing up human resources for valuable activities, such as customer interaction.

2. Innovative sustainability solutions

Unsurprisingly, every foodservice company is looking for new ways to reduce its environmental footprint and become more sustainable. One of the most creative ways to do so is through new environmentally friendly materials and solutions that focus on natural raw materials and ingredients, along with tradition-infused cooking methods. Such details are growingly valued by consumers, with an impact on their daily habits.

3. New efficient equipment

Data from Future Market Insights shows an upward trajectory in the global market for food equipment, such as food processing machines and coffee machines, with a focus on smart and efficient machines. This is the case with the MultiWasher: with its innovative design and sustainable approach to industrial washing needs, companies can count on an unprecedented evolution in operational efficiency.

The MultiWasher is a high-performance machine, designed to guarantee quality washing and disinfection in food service and hospitality environments. The closed-cabin design ensures a perfect wash of kitchen or laundry trolleys, in a safe environment. All without pre-washing.

At the same time, it guarantees an unprecedented level of savings and efficiency:

• It uses 2/3 less water than similar industrial washing equipment.
• It uses 70% less detergent during the wash cycle.
• Integrates an intelligent energy consumption system.

About HostMilano

HostMilano is one of the largest international trade fairs dedicated to the hospitality and food service sector, organized by Fiera Milano. It takes place every two years in Milan, Italy, and attracts professionals and companies from the hotel, restaurant, catering, cafe and food service industries from all over the world. In 2023, it took place from October 13 to 17.

The fair serves as an important meeting point for manufacturers, distributors, chefs and other professionals in the sector. During the event, participants can explore the latest trends in equipment, food products, technologies, interior design and services related to the hospitality industry. The last edition had over 180,000 professional visitors from 166 countries.